Happy 2015!

Happy New Year 2015!

Happy New Year 2015!

New years celebrations in Sydney have been amazing, starting with the now iconic fireworks on the bridge:

Wishing all my friends and fellow web professionals out there a very happy and successful year!

And more Radio Meuh for all please …

Radio Meuh

Another summary of what went on and was said lately at GigaOM Mobilize 2012, courtesy of Kevin Tofel.

Gigaom

A long, early Saturday flight home highlighted the end of our Mobilize 2012 event, giving me plenty of time to digest all of the salient points made by our speakers and panelists. Many of these spoke to not only the current state of mobile, but the future too. And that future is fast approaching as we’re watching improvements in mobile broadband networks, better software tools, smarter app discovery engines, and hardware cycles that are revving faster than ever.

Some of the more poignant thoughts from our Mobilize speakers exemplify this theme, so here are a few I thought worth sharing:

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Benefits of Server-Side Device Detection

ImageThere’s a great article on Smashing Magazine to help clarifying on this complex topic of device detection, and most importantly of device “capabilities” detection. Even very senior developers and designers often fail to adopt the right practices in leveraging device detection for responsive design or progressive enhancement. Quote:

“The expansion of the Web from the PC to devices such as mobile phones, tablets and TVs demands a new approach to publishing content. Your customers are now interacting with your website on countless different devices, whether you know it or not.

As we progress into this new age of the Web, a brand’s Web user experience on multiple devices is an increasingly important part of its interaction with customers. A good multi-device Web experience is fast becoming the new default. If your business has a Web presence, then you need fine-grained control over this experience and the ability to map your business requirements to the interactions that people have with your website.

Drawing on the work of people behind the leading solutions on the market, we’ll discuss a useful tool in one’s armory for addressing this problem: server-side device detection.”

I agree that the proper way to do it is to do it on both sides:

=> Server-side detection is fast and fairly reliable, it’s smart and scales for high traffic sites, and coupled with the right device database (Wurfl, Device Atlas, Netbiscuits) it allows unique server side content personalisation and UX optimisation.

=> Client-side detection is much more granular and accurate, and it allows UI/UX designers to get the best out of each target browser, especially regarding rich media. But it can be cumbersome and slower, as we have to deliver Javascript code payloads to be run from the device at loading time. Plus it’s likely to lack flexibility and integration with the Content Management Systems in most Enterprise scenarios.

In my own experience, what I gather from the market and from our customers is that server-side device detection is critical to unleash the full power of content and feature personalisation, in a progressive enhancement approach (as opposed to just responsive design maybe).

Read the full article here

More

The New Multi-Screen World according to Google

ImageGoogle just released a few weeks ago a very interesting survey report regarding the new internet and media consumption habits, shedding an interesting light on a new heavy trend: Multi-screening.

Today 90% of our media consumption occurs in front of a screen. This cross-platform behavior is quickly becoming the norm, and understanding it has become an imperative for businesses. Here are some insights from our latest research:

  • 90% of consumers begin a task on one device and then complete it on another device. Smartphones are by far the most common starting point for this sequential activity.
  • TV no longer commands our full attention. In a typical day 77% of viewers use another device while they are watching TV. Because of this, a business’s TV strategy should be closely aligned and integrated with the marketing strategies for digital devices.
  • While consumers are using more than one device simultaneously, content viewed on one device can trigger specific behavior on the other. Businesses should therefore not limit their conversion goals and calls to action to only the device where they were initially displayed.

Discover many more valuable multi-screen insights by downloading the full report here.

New market Survey on multi-platform app development

ImageAn ongoing platform and device fragmentation challenges developers and increases complexity and cost of mobile application development. Fragmentation not only includes operating systems and their different releases, but devices as well. Currently there are three major approaches to simplify application development: HTML5, multi-platform development tools and industry specific white-label solutions. The report compares multi-platform and white-label solutions of 60 key players in the market.

The “Multi-Platform App Development Service Market Report” provides an actual status on the multi-platform development service market. This report concentrates on the tools that help to reduce cost, time and risk in developing mobile applications. The targeted audience for the report includes CIOs and app managers responsible for application development and strategy as well as purchasing managers of companies who are planning to publish mobile applications. Mobile network operators (MNO) and mobile handset manufacturers will benefit from key insights into the application developer tool market to improve their app store ecosystems.

Some of the questions the report answers are:

  • What are the ready-to-use solutions to reduce development cost and time to market?
  • How stable are HTML5 standards and how well are they deployed?
  • Which white-label solutions are available for retail, news, publishers, gastronomy, travel, and many other industries?
  • Which operational systems and APIs do multi-platform solutions provide access to in 2012?
  • Which features (e.g. sensors, calendar, etc.) are being accessible by multi-platform tools?
  • What are the costs and benefits of multi-platform solutions?
  • For which app projects should I make use of multi-platform tools?”

For more information

List of companies mentioned in the report (obviously there’s a lot that I even don’t know!)

  • Adobe
  • Airport Direct Travel
  • Appcelerator
  • AppMobi
  • Appticity
  • Appworks
  • Artez Interactive
  • Bizzness Apps
  • Blue Shoe Mobile
  • Butterware
  • Corona Labs
  • Craig Brass Systems
  • Crossmobs
  • DoubleDutch
  • DragonRAD
  • DWC
  • EDGELIB
  • GENWI
  • Gizmo Farm
  • Gomeeki
  • Grapple Mobile
  • IBM
  • iGenApps
  • Innaworks
  • KIT Digital
  • LiveCode
  • Local Click Media
  • Marmalade
  • Media Quake
  • Meteogroup
  • MIT
  • Mobcast
  • Mobile Bytes
  • MoSync
  • mTrip
  • Multichoiceapps
  • Netbiscuits
  • Nokia
  • Order Mapper
  • Pagesuite
  • Point About Inc.
  • Polar Mobile
  • PutITout
  • Quick Connect Family
  • Rhomobile
  • Rightware
  • Runtime Revolution
  • Shopgate
  • ShopSavvy
  • ShoutEm
  • Smarter Agent
  • Software AG
  • Superwaba
  • The Associated Press
  • Unity Mobile
  • Unity Technologies
  • V4x
  • Vopium
  • WebMobi
  • Worklight