Appcelerator issues world largest developer survey ever

Appcelerator & IDC - Mobile Developers Survey 2012Appcelerator and IDC surveyed 5,526 Appcelerator Titanium developers from August 22-28, 2012 on their perceptions about current debates in mobile, social, and the cloud as well as their development priorities. This constitutes the world’s largest mobile developer survey ever conducted to date and reflects the tremendous growth of the Appcelerator ecosystem. Some of the key findings reveal that mobile developers believe that a mobile-first startup could disrupt Facebook, disappointment with nearly every aspect of HTML5, Apple’s continued reign as the platform of choice for developers, and top predictions for mobile in 2015:

  • How a mobile-first startup could disrupt Facebook
  • Disappointment with nearly every aspect of HTML5
  • Apple’s continued reign as platform of choice for developers
  • Android’s development decline for the fourth quarter
  • RIM’s decline to all-time low
  • Optimistic potential for Microsoft’s Windows 8
  • The mobile developer profile
  • Top Predictions for mobile in 2015
  • … and much more!

This constitutes the world’s largest mobile developer survey ever conducted, and reflects the insight and perceptions about current debates in mobile, social, and the cloud as well as their development priorities.

Top5 form factorsOne of the findings I find most amazing relates to the top5 form factors developers predict they will build apps for by 2015: Smart TVs get an astounding 85%, and I’ll let you discover the 4 other ones, which DO NOT include smartphones, tablets nor desktops 😉

You can download the report here

AMPLI Report 2012 is out, and brings some news

As an Australian resident and professional, this was obviously a highly expected publication. But as a citizen of the world, any of you guys out there should also grant it a bit of your interest and time, since Australia is now the #1 digital nation in the world!

It’s not me saying it, it’s Google for instance, in their “Mobile Planet” interactive report: Australia is well ahead of most advanced economies in terms of smartphones penetration for instance.

Smartphone penetration in 2012

And that’s what the AMPLI report 2012 confirms, with a higher figure of 76% smartphone ownership among the population surveyed. Considering that, it’s fair to say it’s good “lab” data for our all market researchers around the globe.

The Australian Interactive Media Association (or AIMIA) has faithfully prepared and published this survey for 8 years in a row now, bringing a remarkable contribution to our industry. Here are some facts I’d like to highlight here to feed your geeky appetite:

  • AIMIA AMPLI report 201276% smartphone penetration (p16) => That puts Australia #1 now, before the US and UK!
  • 40% of Apple devices, then 18% Samsung (p18)
  • 42% shop online on mobile (p27)
  • 50/50 use of apps and mobile web (p33)
  • 85% of people use less than 10 apps a week (p57)
  • Top apps are Map/Navigation, games, news, social, photo/video (p59)
  • 50% of smartphone users also have or are considering a tablet (p71)
  • Apple has 77% market share for tablets (p73), but Samsung and Acer ramping up
  • Greater use of mobile websites on tablets (as opposed to apps) (p79)

And obviously there are plenty of other very interesting data! Plus guess what … IT’S FREE FOR ALL! So just get it now 🙂

The New Multi-Screen World according to Google

ImageGoogle just released a few weeks ago a very interesting survey report regarding the new internet and media consumption habits, shedding an interesting light on a new heavy trend: Multi-screening.

Today 90% of our media consumption occurs in front of a screen. This cross-platform behavior is quickly becoming the norm, and understanding it has become an imperative for businesses. Here are some insights from our latest research:

  • 90% of consumers begin a task on one device and then complete it on another device. Smartphones are by far the most common starting point for this sequential activity.
  • TV no longer commands our full attention. In a typical day 77% of viewers use another device while they are watching TV. Because of this, a business’s TV strategy should be closely aligned and integrated with the marketing strategies for digital devices.
  • While consumers are using more than one device simultaneously, content viewed on one device can trigger specific behavior on the other. Businesses should therefore not limit their conversion goals and calls to action to only the device where they were initially displayed.

Discover many more valuable multi-screen insights by downloading the full report here.