Appcelerator and IDC surveyed 5,526 Appcelerator Titanium developers from August 22-28, 2012 on their perceptions about current debates in mobile, social, and the cloud as well as their development priorities. This constitutes the world’s largest mobile developer survey ever conducted to date and reflects the tremendous growth of the Appcelerator ecosystem. Some of the key findings reveal that mobile developers believe that a mobile-first startup could disrupt Facebook, disappointment with nearly every aspect of HTML5, Apple’s continued reign as the platform of choice for developers, and top predictions for mobile in 2015:
- How a mobile-first startup could disrupt Facebook
- Disappointment with nearly every aspect of HTML5
- Apple’s continued reign as platform of choice for developers
- Android’s development decline for the fourth quarter
- RIM’s decline to all-time low
- Optimistic potential for Microsoft’s Windows 8
- The mobile developer profile
- Top Predictions for mobile in 2015
- … and much more!
This constitutes the world’s largest mobile developer survey ever conducted, and reflects the insight and perceptions about current debates in mobile, social, and the cloud as well as their development priorities.
One of the findings I find most amazing relates to the top5 form factors developers predict they will build apps for by 2015: Smart TVs get an astounding 85%, and I’ll let you discover the 4 other ones, which DO NOT include smartphones, tablets nor desktops 😉
You can download the report here
As an Australian resident and professional, this was obviously a highly expected publication. But as a citizen of the world, any of you guys out there should also grant it a bit of your interest and time, since Australia is now the #1 digital nation in the world!
It’s not me saying it, it’s Google for instance, in their “Mobile Planet” interactive report: Australia is well ahead of most advanced economies in terms of smartphones penetration for instance.
And that’s what the AMPLI report 2012 confirms, with a higher figure of 76% smartphone ownership among the population surveyed. Considering that, it’s fair to say it’s good “lab” data for our all market researchers around the globe.
The Australian Interactive Media Association (or AIMIA) has faithfully prepared and published this survey for 8 years in a row now, bringing a remarkable contribution to our industry. Here are some facts I’d like to highlight here to feed your geeky appetite:
- 76% smartphone penetration (p16) => That puts Australia #1 now, before the US and UK!
- 40% of Apple devices, then 18% Samsung (p18)
- 42% shop online on mobile (p27)
- 50/50 use of apps and mobile web (p33)
- 85% of people use less than 10 apps a week (p57)
- Top apps are Map/Navigation, games, news, social, photo/video (p59)
- 50% of smartphone users also have or are considering a tablet (p71)
- Apple has 77% market share for tablets (p73), but Samsung and Acer ramping up
- Greater use of mobile websites on tablets (as opposed to apps) (p79)
And obviously there are plenty of other very interesting data! Plus guess what … IT’S FREE FOR ALL! So just get it now 🙂
John Allsop from Wedirections has just published an interesting short 30 pages book about HTML5, to help an audience of creative professionals understanding what sort of new features and capabilities they can leverage for their projects and customers.
“HTML5 for Creatives takes a high level, yet in depth, look at the capabilities, use cases, strengths and limitations of the whole suite of related technologies that are broadly referred to as “HTML5”. It’s written specifically for people who make decisions about the use of technologies, particularly in the creative industries, (but it’s more than a little relevant for other industries as well) rather than for developers and implementors. We keep it high level, so there’s no code to worry about, but we’ll also delve into these technologies in some detail.”
The PDF is available for free, and is certainly worth having more than a close look at. It tackles and kicks out a number of urban legends and preconceived ideas with both honesty and clarity. However, consider it for what it is, an introduction to a complex topic, good enough for awareness but insufficient to jump into a real life project. Some chapters are very promising yet frustratingly embryonic (such as “Device APIs”). The take on Native Apps vs/with HTML5 (hybrid apps) sounds reasonable to me, although the discussion already starts being a bit outdated according to me.
A good download anyway! Thanks John.
Reblogged from LukeW
In his “Beyond Mobile, Beyond Web” talk at Breaking Development in Dallas, TX Scott Jenson talked about native apps, the Web, the future of mobile, and the role of just in time interactions in the Internet of things.
“Native applications are a remnant of the Jurassic period of computer history. We will look back on the next 10 years as the time we finally grew out of our desktop mindset and started down the path of writing apps for an infinite number of platforms. As the cost of computation and connectivity plummets, manufacturers are going to put ‘interactivity’ into every device. Some of this will be trivial: my power adaptor knows it’s charging history. Some of it will be control related: my television will be grand central for my smart home. But at it’s heart, we’ll be swimming in world where every device will have ‘an app’. What will it take for us to get here, what technologies will it take to make this happen? The principles of the open web must apply not only to protocols but to hardware as well. How can we build a ‘DNS for hardware’ so the menagerie of devices has a chance for working together?”
You can read LukeW’s insightful notes on this talk here.
Google just released a few weeks ago a very interesting survey report regarding the new internet and media consumption habits, shedding an interesting light on a new heavy trend: Multi-screening.
Today 90% of our media consumption occurs in front of a screen. This cross-platform behavior is quickly becoming the norm, and understanding it has become an imperative for businesses. Here are some insights from our latest research:
- 90% of consumers begin a task on one device and then complete it on another device. Smartphones are by far the most common starting point for this sequential activity.
- TV no longer commands our full attention. In a typical day 77% of viewers use another device while they are watching TV. Because of this, a business’s TV strategy should be closely aligned and integrated with the marketing strategies for digital devices.
- While consumers are using more than one device simultaneously, content viewed on one device can trigger specific behavior on the other. Businesses should therefore not limit their conversion goals and calls to action to only the device where they were initially displayed.
Discover many more valuable multi-screen insights by downloading the full report here.
Web Directions South 2012 will kick off on October 18th, held in lovely Sydney.
It offers nearly 50 sessions across 4 tracks over two fully catered days, plus a lavish reception to close day 1, and a closing party on Friday night.
Make sure to check out the agenda and to attend if you’re a developer.
I have to confess I discovered 2 new names:
- Stillalive is a live web app monitoring service, allowing you to write your own unit tests to try out your entire application. Nice cloud service for medium sized businesses and independent developers.